In today's landscape of constant change, investing in your personal brand as a leader is no longer optional; it's a strategic imperative. According to LinkedIn, professionals with strong personal brands are 70% more likely to be perceived as a thought leader in their industry. By cultivating a robust personal brand, senior HR leaders can enhance their credibility, significantly contribute to their company's reputation, and intentionally position themselves as strategic, trusted leaders. Embracing personal branding can unlock new opportunities for networking, collaboration, attracting top talent, and fostering a culture of engagement that drives organizational success.
This training session focuses on equipping senior HR leaders with the tools and strategies necessary to develop a robust personal brand that is authentic to their personal values, strengths, and unique value proposition.
Learning Objectives:
- Identify your authentic personal brand: Explore your strengths and natural talents, clarify your values, and pinpoint your passion.
- Define your Elevator Pitch: Create your elevator pitch to ensure your audience is clear about who you are, what you offer, and what makes you different. This pitch is critical when interviewing, networking, or building trust within your organization.
- Align Personal Brand with Organizational Goals: Learn tips on how to create synergy between personal branding efforts and the overarching mission and vision of your organization – and your HR function
- Develop a Personal Branding Action Plan: Create a tailored action plan to implement personal branding strategies, set measurable goals, and track progress.
- Leverage LinkedIn and Your Network: Gain insights on how to effectively use LinkedIn and your elevator pitch to enhance visibility and credibility and communicate with confidence.
By the end of this training, participants will be equipped with actionable insights and tools to develop their personal brand, communicate with confidence and influence, and elevate themselves as strategic HR leaders who drive organizational success.
Ellen Barker Dunagan, President & Founder of Traverse Career Solutions LLC
Ellen Barker Dunagan is a recognized expert in career management and a sought-after facilitator, executive coach, and career strategist. She specializes in helping individuals take a highly active role in creating their own career success, become more accountable for results, and enjoy greater professional and personal satisfaction.
With 20+ years of experience in organizational change, professional development, and human resources, Ellen began her career at a top Washington, D.C. law firm where she motivated attorneys to take charge of their careers, coaching them on how to market their accomplishments, build powerful internal and external networks, and make an impact starting day one of employment. She also helped new attorneys understand the business strategy of the organization, coaching them on the importance of including client skill development as part of their career planning early on.
From there, Ellen enjoyed a series of HR leadership roles within a variety of industries where she focused on attracting and retaining top talent by creatively building internal professional development programs that supported the values and mission of the organization. She also taught leaders how to adopt a coaching-based approach to managing and developing team members.
Ellen’s philosophy as a coach is that everyone has a unique set of skills and experiences. She believes that identifying and claiming what makes us unique has an added benefit: Becoming more confident in bringing our authentic selves to work.
Known for coaching the whole person, one of Ellen’s tops strengths is her ability to help her clients create powerful personal brands. She has helped hundreds of individuals gain greater career clarity and navigate complex career challenges using personal branding as a strategic and intentional tool that significantly contributes to career success.
Ellen has created and delivered numerous workshops for top organizations on career development topics focused on teaching employees how to take charge of their careers and create a career roadmap. She has taught interns how to make and measure their impact, and has designed and facilitated workshops for outplaced employees on resume revision, interview preparation, and conducting a strategic job search.
Ellen’s numerous presentations on personal branding and career development topics have garnered praise at a variety of national conferences. She has spoken at NOVA SHRM meetings and was a panelist at the WBA Lawyers at Home Forum, sharing on-ramping techniques for women lawyers returning to work.
Ellen is the first-ever Career Coach for Mentor HR, an award-winning mentoring program for NOVA SHRM and Dulles SHRM HR professionals. She holds a Master’s of Science in Counseling and Psychological Services with a concentration in Industrial/Organizational Psychology and earned her CPCC (Certified Co-Active Coach) designation in 2021.
Timeline
8:00am - 8:45am - Registration + Breakfast + Networking
8:45am - 9:00am - Interactive Team Building Activity
9:00am - 10:30am - Program
10:30am - 11:00am - Networking
IN ORDER TO QUALIFY FOR 1.5 HRCI + SHRM CREDITS
PROGRAM ATTENDANCE IS REQUIRED
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